Adopting Generative AI to enhance small firms’ digital transformation initiatives
- disenkodi
- 2 days ago
- 1 min read
Daryna Potsipukh and Stoyan Tanev
Technology Innovation Management Program, Sprott School of Business, Carleton University, 1125 Colonel By Drive, Ottawa, ON, K1S 5B6, Canada
Abstract: In this article, we examine different transformation frameworks and select one (Rogers, 2023) that could be used as a conceptual guide in engineering the prompts that could be used in a generative AI tool (Perplexity AI, a large language model platform) as part of a structured information search and analytics approach to inform the digital transformation journey of a small Canadian firm operating in the home construction industry. In this sense, the research topic refers to two key conference themes: a) Digital Disruption & Transformation, and b) Traditional Industry Development. The article will summarize the results of the conceptual process used to translate the key steps of Rogers’ digital transformation framework into the set of concepts used to design the prompts (Marvin, 2024) and the results of using the prompts with Perplexity AI to develop competitive insights for the specific company.
Keywords: Artificial intelligence, Generative AI, large language model, competitive intelligence
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