Daryna Potsipukh
Where Data Meets Design, and Strategy Sparks Innovation

I’m Daryna Potsipukh — a data strategist, business analyst, and AI architect with a passion for transforming complexity into clarity. With a cross-disciplinary foundation in international economics, business analytics, and technology innovation management, I bring a unique perspective to the evolving intersection of data, intelligence, and strategy.

Over the past several years, I’ve worked across industries — from financial institutions to real estate development — helping organizations unlock the power of data to make smarter, faster, and more ethical decisions. My expertise lies in bridging technical systems with strategic objectives: designing AI-powered frameworks, building custom analytics dashboards, leading digital transformation projects, and mentoring teams through innovation adoption. Whether guiding multi-million-dollar forecasting processes or deploying transformer-based language models, I focus on precision, context, and measurable outcomes.

What sets me apart is my ability to operate comfortably across both business and technical domains — and to build solutions that are not just functional, but forward-looking and human-centered. I’ve presented internationally on the role of generative AI in small business transformation, and I care deeply about responsible innovation, system transparency, and user experience.

My approach is analytical yet intuitive, grounded yet visionary. I’m driven by curiosity, integrity, and the belief that great design — whether in code, process, or communication — is what turns information into impact.